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Technology Stocks : PC Sector Round Table
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To: accountclosed who wrote (1191)11/8/1998 6:49:00 PM
From: Pierre-X  Read Replies (1) of 2025
 
Subject: Intel

I am apparently the only one who believes that the "Intel inside" marketing campaign was no big deal. You made the comment that the marketing campaign differentiated Intel from the crowd. I asked you: WHAT crowd? AMD? Motorola? Come on. By that time the Wintel hegemony had already been long established. I am not saying that the "Intel inside" campaign was BAD, I'm saying I don't agree with those who place it upon a pedestal and worship it as the technology marketing campaign to end all technology marketing campaigns. Nor am I saying that you, Antoine, worship it thusly. Merely that I so often hear Intel's marketing held up as the paragon of technology branding. I'm skeptical, so I'd like to open that up for debate. Clearly Intel did not HURT themselves with this campaign.

The automobile industry does indeed re-style their products on a regular basis, but the analogy is faulty because the style of an automobile plays a much larger role in the purchase decision than does the "style" of a CPU.

I think the bottom-line is that we may have differing perceptions of the role and the power of marketing in the technology industries.

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On a separate subject, I'm using Dragon to dictate this message. It's a life saver because I cut my hand rather badly yesterday, temporarily crippling my typing ability.
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