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Non-Tech : Iomega Thread without Iomega

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To: Serge Collins who wrote (3687)	11/9/1998 3:19:00 PM
From: Rocky Reid	Read Replies (1) of 10072

>>They expect demand to pick up and keep pace with the expected increased demand in PC sales. << Well, one should at least HOPE that they do. But with Iomega's rapidly falling Margins, making a profit is getting more and more difficult. Iomega can sell 50 Million Zip drives, still not make a penny in profit, and have to file for Bankruptcy. Gross Margins last year were above 30%. Now they are in danger of falling below 20%. Iomega already has negative Earnings. Lowering prices (which they have been doing) does not help this.

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