Compaq Increases Leading Position in Sm. Accts. to 21.2%
NOV 9, 1998, M2 Communications - According to the new figures from Dataquest,
Compaq
Computer Ltd has extended its market share leadership over its rivals in the UK total
PC market for
unit shipments in Q3 1998, with an 21.1 per cent market share, up from 17.5 per cent
in the same
quarter last year. This places Compaq 7.9 percentage points ahead of its nearest rival,
compared to
a lead of 6.4 per cent in Q3 1997. In Q3 1998 Compaq UK shipped more units than its
two nearest
rivals put together.
Compaq has increased its market share and number one position in the UK small
accounts market
to 21.2 per cent in Q3 1998, up from 16.7 per cent in the same quarter last year. This
equates to
growth of 57.2 per cent between Q3 1997 and Q3 1998, placing Compaq 8.5
percentage points
ahead of its nearest rival.
Compaq also extended its market share in large accounts to 33.1 per cent, up from
25.6 per cent in
Q3 1997. This is equivalent to a 59.5 per cent growth rate over the same quarter last
year and
places Compaq 14.9 percentage points ahead of its nearest competitor.
"Compaq's strong market share growth is testimony to the strength of our products
and the success
of our indirect channel model. We have experienced exceptional growth in large
corporate accounts
which is a sign that they are happy with what the new Compaq has to offer," said Joe
McNally, vice
president and managing director of Compaq Computer Ltd.
"Our number one position in the small and medium business sectors is particularly
satisfying as it
shows that these companies view the added value offered by the indirect channel as
being best for
them."
In addition during Q3 1998, Compaq retained its lead in the desk-based PC and total
PC server
market with market share of 21.5 per cent and 45.4 per cent respectively and regained
its number
two position in the portables market with a market share of 14 per cent.
Company Background
Compaq is the second largest computer company in the world and the largest global
supplier of
personal computers. Compaq develops and markets hardware, software, solutions,
and services,
including industry-leading enterprise computing solutions, fault-tolerant
business-critical solutions,
networking and communication products, commercial desktop and portable products
and consumer
PCs. The company is an industry leader in environmentally friendly programmes and
business
practices.
Compaq UK was established in 1984 and is headquartered in Richmond, Surrey. Its
products and
services are sold and supported through a network of marketing partners across the
UK.
Customer advice, reseller locations and information about Compaq and its products
can be found at
www.compaq.co.uk or by calling the Compaq Call Centre on 0845 270 4000. This is
the Compaq
UK telephone number for publication (all calls are charged at local rates). |
