SANTA CLARA, Calif., Nov. 10 /PRNewswire/ -- Sports fans rejoice! Yahoo! Inc. (Nasdaq: YHOO) today announced that it has teamed up with Genesis Direct's proteam.com (www.proteam.com), one of the largest sports fan merchandise stores in the world, to provide Yahoo!(R) users with convenient access to merchandise and memorabilia from their favorite sports teams. Proteam.com offers one of the broadest selections of authentic merchandise from MLB, NBA, NCAA, NFL, Nascar, and NHL, as well as Soccer, Sports Collectibles, and Kid's Gear. Starting today and just in time for the holidays, individuals checking out the sports action on Yahoo! Sports ( sports.yahoo.com ) and throughout relevant areas of Yahoo! have one-click access to shopping for team-related merchandise.
"Yahoo!'s premier merchant program is designed to match merchants with targeted audiences and give our users the most convenient, most efficient way to purchase products online. The addition of proteam.com's innovative merchandise offerings on Yahoo! Sports is a continuation of this commitment," said Ellen Siminoff, vice president of Business Development at Yahoo!. "As one of the key players in the online shopping arena for sports merchandise, Genesis Direct's proteam.com is an ideal match for Yahoo!, the aggregator of
the world's largest Web audience. For sports enthusiasts, buying sports merchandise on the Internet has never been easier."
Proteam.com features officially-licensed products and gear for domestic and international sports teams, exclusive collectibles, and other sports- related items. Also offering a unique collection of sports-inspired casual wear, proteam.com can satisfy the shopping desires of the most ardent sports fans. Products not typically available in retail stores can now be purchased online with just a single click from Yahoo! Sports. Additionally, if a team
has recently moved, proteam.com quickly offers products for newly relocated teams, updated with new team logos and colors. If individuals want to buy team merchandise in time for the next big game, proteam.com even offers a same-day shipping option.
"We are very pleased to be Yahoo!'s first sports merchandise-related merchant," said Stephen Samuels, vice president of Interactive Media at Genesis Direct. "Through this relationship, Yahoo!'s millions of daily users will now have simplified access to buying products online. Working with Yahoo! is an important part of our goal to bring proteam.com to sports enthusiasts anytime, anywhere."
Users can reach the broad selection of apparel, collectibles, and
merchandise through a proteam.com merchandise module within Yahoo! Sports. The service is also available to users through proteam.com buttons in sports merchandise-related directory pages and relevant keyword search results pages of Yahoo!'s main site. Proteam.com will also appear in promotions on the front page of Yahoo!.
About Yahoo!
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company has 14 international Web properties
outside the United States. Yahoo! has offices in Europe, the Asia Pacific and Canada and is headquartered in Santa Clara, Calif.
NOTE: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
SOURCE Yahoo!, Inc.
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/CONTACT: Shannon Stubo of Yahoo! Inc, 408-530-5144, or
sstubo@yahoo-inc.com; or Michele Scott of NRW PR, 650-827-7076, or
smichele@nrwpr.com, for Yahoo!/
/Web site: proteam.com
/Web site: sports.yahoo.com
/Web site: yahoo.com
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