C-Cube Message Board - Msg: 6358419

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Technology Stocks : C-Cube

CUBE 36.64

-0.5%

Dec 5 9:30 AM EST

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To: Tim McCormick who wrote (37181)	11/10/1998 10:37:00 AM
From: Don Dorsey	Read Replies (1) of 50808

TV-set brands carefully enter digital future Strategies differ for gaining edge in new segment by Bradley Johnson TV set marketers are taking a calculated approach to rolling out the first digital TVs, eyeing early models as halo products to drive retail traffic and position brands for leadership when--an assumption--the mass market finally emerges. With the debut this month of high-definition digital broadcasts in 10 major cities, marketers are beginning to ship sets. The TV picture features images through the digital shorthand of zeros and ones, which also approximates early sales prospects. Thomson Consumer Electronics, the No. 1 set maker, projects first-year industry sales of 20,000 to 100,000 sets--in an industry that this year expects to sell a record 29 million regular, or analog, TV sets. ---more--- adage.com

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