Intermagnetics (IMG) Message Board

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Technology Stocks : Intermagnetics (IMG)

IMG 0.182

-5.0%

Nov 7 9:30 AM EST

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To: Mark Shaw who wrote (2927)	11/10/1998 1:08:00 PM
From: Paul Weiss	Read Replies (1) of 3448

Mark, Thread, Lurkers-- The longer I watch the IMG saga, the more fascinating it gets. This may evolve into a classic text book study for business schools everywhere. For your final exam, analyse the American company Intermagnetics, from 1995 through 2000. Why was this DOW component trading at a split adjusted 12 cents per share? Fantasy? Yeah... pure fantasy.... unless or until management decides to spend some $$$ on sales and marketing. A dedicated marketing team is essential; selling through arm's length distributors just isn't working (for some damned obvious reasons). Developing first class products is only half of the equation. Ya gotta sell 'em, too. Paul

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