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Technology Stocks : Whats with Proxima ?
PRXM 0.010000.0%Jan 23 9:30 AM EST

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To: Craig Roberts who wrote (29)4/25/1996 4:38:00 PM
From: Gary Vanier   of 72
 
Proxima's forecast of lower sales and earnings for the first half of this year can be attributed to Infocus's dominance and strength in manufacturing and delivery of product, along with new product offerings. INFS has inventory turns 12x vs PRXM 4x. INFS has a 98% on time delivery rate. This to me is the key for dealers to do business with INFS and not PRXM. INFS has provided a environment for its' dealers to virtually carry no inventory whereas a PRXM dealer would have to carry more inventory to insure prompt delivery to its customers. I feel PRXM has lost dealer support and this is verified by the sell through of their 5100 which has been poor. For dealers to come back to PRXM they must have products which will offer far more than INFS products. I dont't see that in the cards for PRXM at this time. Thus it could be tough going the next few qts for this company. 12 months ago PRXM was doing more sales per qt than INFS. This JUNE qt INFS will be twice the size of PRXM. This is serious loss of market share.
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