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Because you cant get what you want through TV without spending 8 hrs waiting for it to come up. The old shopping channel concept was kind of a boutique thing - never had the volume buyers necessary to make it in groceries or soft goods, therefore they were relegated to high end merchandise with high margins. Im not trying to sound abrupt, its just that as a woman I feel that I am an expert on the subject of shopping. I love Nordstroms and Bloomingdales btw, in fact I went there last night. But grocery shopping and drugstore stuff, etc I dont want to be bothered. For example, say you have 2 kids and you need all this stuff from Costco: diapers, baby formula, etc. You need a specific brand of all this stuff, and you want it to be cheap. People with kids are the best example to use because shopping with kids is a real bother. Imo, all of these kinds of volume household goods will shift from warehouse style stores to the web. And, the web business model enables cheaper prices too based on the mfg dynamics. I see consumer packaged goods (CPG) as an entire mkt whose retail channel could be replaced by the web. In fact, mfg software companies like I2 are targeting these industries with this pitch right now. Other things, like clothes, high end stuff, etc. I agree will never be replaced by the web. |
