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To: Martin E. Frankel who wrote (9560)	11/11/1998 8:12:00 PM
From: JCinTC	Read Replies (2) of 44908

Martin, You state "the money is there", where is there & what are they going to do with it? Advertising is supposed to generate revenues, while i don't think 2 ads is going to blow sales thru the roof they must start somewhere, because I certainly know what the results of no advertising is. I assume the cost you cited were for the full page ad's in national magazines & not simple pr's put out everyday by co's. Here are the cost to put out a pr: A worldwide pr picked up by all the news services costs about $500 for 400 words. National with all the wire services about $400 for 400 words. Regional with local service newspapers about $200 for 400 words. JC

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