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Gold/Mining/Energy : Direct Focus Inc. (DFXI)
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To: Gordo who wrote (348)11/12/1998 10:42:00 AM
From: Gofer  Read Replies (1) of 768
 
I agree that Nautilus doesn't fit the consumer product, direct sales profile of Direct Focus, although the market seems to like it so far.

Do you think that DFX will now re-brand Bowflex as Nautilus/Bowflex?

I wonder if the still strong trademark and a distribution center are worth $US 18M?

I seems like 16 or 17 years ago that Nautilus equipment was popular. I don't work out in gyms anymore (I have a Bowflex), but I wonder if there's still a lot of Nautilus equipment out there.

I hope DFX will reveal their strategy to us.
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