surprised this news hasn't affected aapl yet . . .
CompUSA Reports Record iMac Sales Again; Weekend iMac Sales Beat
Record Set at Product's Launch
PR Newswire - November 12, 1998 10:30
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DALLAS, Nov. 12 /PRNewswire/ -- CompUSA Inc. (NYSE: CPU), America's Largest Computer Superstore(R) retailer, reported
record iMac sales for the second time since the product's retail rollout on August 15. Last weekend's iMacs sales were the largest
since the product's initial launch in August, making iMac the best selling personal computer in CompUSA's history.
"We're seeing iMac continue to gain momentum with first-time users and families who want to explore the Internet," said Jim
Halpin, CompUSA president and chief executive officer. "Our customers are telling us iMac is stylish, easy to use, and since
customers can now get it for $29.99 a month, iMac is a great holiday value."
"Across the nation, iMac was the number one selling desktop model in PC superstores in August and September with 12.3 percent
and 9.8 percent channel sales respectively," according to Matt Sargent, industry analyst at ZD Market Intelligence, a leading
industry research firm that tracks technology distribution channels.
CompUSA plans to continue attracting new customers to iMac with a variety of promotions and incentives. This past weekend,
incentives such as free USB peripherals triggered a significant increase in store traffic and sales. Apple's recently introduced
financing program, which enables customers to buy an iMac for just $29.99 per month, was also cited as a draw by CompUSA
customers.
CompUSA Inc. is one of the nation's leading retailers and resellers of personal computers and related products and services. The
company currently operates 209 CompUSA Computer Superstores in 78 major metropolitan markets across the United States that
serve retail, corporate, government and education customers and include technical service departments and classroom training
facilities. CompUSA also offers its own build-to-order personal computer series, the CompUSA PCTM, and operates an Internet
web site located at www.compusa.com where customers can obtain information about the company and shop its on-line catalog.
SOURCE CompUSA Inc.
/CONTACT: Suzanne Shelton, Director of Public Relations of CompUSA Inc.,
972-982-4181/ |
