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Technology Stocks : Apple Inc.

AAPL 244.75

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9:49 AM EST

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To: Mike Connolly who wrote (20733)	11/12/1998 10:22:00 PM
From: soup	Read Replies (3) of 213182

It's Got Legs! >CompUSA Reports Record iMac Sales Again; Weekend iMac Sales Beat Record Set at Product's Launch< I sold a couple of iMacs today. (Plus a powerbook. Yesterday I sold a powerbook and a desktop.) The iMac sales were relatively novice but informed purchasers who knew what they wanted; a father upgrading his daughter's system and a couple replacing a PC notebook to create product catalogues out of their home office. Having the improved Rage Pro Graphics and 6MB of VRAM helped as they intend to do limited Photoshop. Sold an Epson 740; Umax 1220U; and Imation as part of the deal so Apple's peripheral partners are definitely seeing their Mac-investment pay off. From my singular POV, Mac sales feel steady and strong all across the product line. I think that iMac (and other Mac) sales are hitting a second wave. It's ike a movie with a big promo campaign that gets heavily attended the first week -- like Armageddon. But, if the movie is mediocre, further expenditure to promote it will only result in diminishing returns. However if you've got a quality piece of entertainment on your hands -- The Full Monty --for example, then word-of-mouth will carry it long after the promo budget has faded. That's what I think is happening here. The first wave has bought off the promo, but the second wave is buying off the word-of-mouth. Which is why the buying these days is not so much like August's "She/He's-Gotta-Have-It" as a measured "We've-Done-Our-Research-And-We're-Ready-To-Make- A-Life-Choice-Class-Investment-In-Our-Next Five-Years." Who you gonna believe about iMac sales? Your-Friendly-Neighborhood-On-The-Front-Lines-Working-Class-Hero-Mac-Salesperson or some Intel-Paid-Pencil-Necked-Survey-Taking-Dickwad-Geek? PS> Check out Eric Yang's column in MacWeek

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