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Technology Stocks : IPO promo campaign has stock on the move (BYND)(SWNT)
BYND 0.900-8.8%Dec 26 9:30 AM EST

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To: Bald Man from Mars who wrote (41)11/13/1998 9:32:00 AM
From: fiberman  Read Replies (1) of 51
 
What a Bull S**t P.R.:

11/12 22:46 Beyond.com Celebrates 'America Recycles Day'; Electronic Software
<BYND.O>

Beyond.com Celebrates 'America Recycles Day';
Electronic Software Distribution Provides Clean, Green Fuel for
Computer Users

SUNNYVALE, Calif.--(BUSINESS WIRE)--Nov. 13, 1998--What will
those wacky, green Californians think of next?
Employees of leading Internet software reseller Beyond.com(tm)
(Nasdaq:BYND) will gather at 11 a.m. on Friday, Nov. 13, for a
60-second, all-employee raucous cheer in honor of customers who buy
software electronically, using 100 percent recycled electrons.
The roaring customer tribute is in observation of California
Celebrates America Recycles Day, a state-wide tribute to recycling
scheduled for Sunday, Nov. 15.
"In the past four years, Beyond.com customers have electronically
downloaded enough software to create a cardboard tower of software
packaging 121,641 feet high, or four times the height of Mount
Everest," said John Pettitt, chief technology officer and
environmentalist-in-residence at Beyond.com. Mount Everest stands
29,028 feet tall or approximately five miles high.
By downloading more than 800,000 software products over the
Internet, Beyond.com customers have saved the equivalent of 23 million
floppy disks.
"With two-thirds of the American population now actively
pro-environment, electronic software distribution provides a clean,
green fuel for computer users into the next millennium," Pettitt said.
Beyond.com (http://www.beyond.com) has enabled customers to
electronically download software since November of 1994, often for
lower cost than boxed software titles.
Reducing and recycling waste has become standard practice for
many Americans, and their employers, since the first Earth Day on
April 22, 1970. Californians alone recycled 17 million tons of
commercial and residential solid waste in 1997, up from 8.5 million
tons in 1990, according to the Integrated Waste Management Board, a
Sacramento-based government agency that oversees waste in California.
Downloading software over the Internet straight to their personal
computers is one more way Americans can reduce the amount of waste
they create and discard.
"Downloading software electronically is extremely popular with
the U.S. government, which continues to be a leader in electronic
software distribution," said Pettitt. "While the U.S. government
accounts for about 25 percent of our business, nearly all of that
software is delivered electronically, which is great news for the
environment." In the third quarter of 1998, approximately 25 percent
of Beyond.com's corporate and consumer sales were ESD.
A 1998 study by Wirthlin Worldwide, an international public
opinion organization, found that "two-thirds of Americans consider
themselves actively pro-environment ... while only 4 percent were
found to be 'unsympathetic' to environmental concerns."
About Beyond.com
Beyond.com is a leading, online reseller of commercial,
off-the-shelf software to the government enterprise, corporate and
consumer markets, offering its customers a better way to buy software.
Visitors to the company's online store (http://www.beyond.com) enjoy a
comprehensive selection of software backed by customer service and
competitive pricing. Approximately 30,000 software stock-keeping units
(SKUs) are available for online purchase with more than 3,300 SKUs
available for immediate, electronic delivery, including software from
such major publishers as Adobe, Lotus, Microsoft, Sun Microsystems and
Symantec. The company has established strategic marketing alliances
with America Online, Inc., Excite, Inc. and Netscape Communications
Corporation. Beyond.com is incorporated in Delaware as software.net
Corporation. Software.net Corporation has applied for federal
registration of the marks BEYOND.COM and SOFTWARE.NET. Beyond.com
trades on the Nasdaq under the symbol ("BYND").
To the extent that this news release discusses expectations about
software.net (Beyond.com's) ESD business in the third quarter of 1998
and beyond, or plans to grow the business through ESD, these
statements are forward-looking within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, and are subject to
substantial risks and uncertainties. Actual results for the fourth
quarter of 1998 and subsequent quarters could differ materially from
any future performance suggested above. Among the factors that could
affect subsequent periods include: Reductions in or cancellations of
customer orders, changes in relationships with software suppliers,
changes in relationships with strategic partners, changes in the
product mix sold by the company, competition from other online
software resellers or publishers and other factors described in the
company's prospectus dated June 17, 1998, as filed with the Securities
and Exchange Commission ("SEC").
--30--rn/sf*
CONTACT: Beyond.com
Lise Olson, 408/616-4256 (PR)
Laura Dayton, 408/616-4328 (IR)
lauradbeyond.com
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com

(c) 1998 Business Wire
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