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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank
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To: Jenna who wrote (18537)11/13/1998 1:18:00 PM
From: Jenna  Read Replies (1) of 120523
 
<<ALERT>>PC Connection and Compaq Launch Joint Marketing Effort to Increase Products Sales to Small and Medium Sized Businesses.. PCCC was a feature on Market Gems watchlist for a while also.

Business Wire - November 13, 1998 12:53

MERRIMACK, N.H.--(BUSINESS WIRE)--Nov. 13, 1998--

New "Your Brands...Your Way... Next Day" Slogan Featured in Joint Ad Campaign

PC Connection, Inc. (NASDAQ:PCCC), a leading direct marketer of brand-name personal computers and related accessories, has teamed up with Compaq Computer Corp (NASDAQ:CPQ) in a joint marketing effort to increase sales and market share of Compaq products in the small and medium-sized business market.

As part of this effort, the latest PC Connection catalog includes a co-branded insert promoting Compaq's business product lines and PC Connection's custom-configuration capability. Using the company's newly unveiled ad campaign, Your Brands Your Way Next Day, the two companies hope to capitalize on their ability to deliver custom-configured systems to end users faster than any other distribution channel in the industry. The 12-page insert will run in PC Connection's November and December catalogs, reaching a full circulation of names.

The joint marketing program includes two additional components
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