PORTALS Jun20, 1998
Exerpted from "Battle for eyeballs" (1)
The lust for one-stop news and information has created a frenzied war
among high traffic Internet sites, dubbed "portals" because they are a users
first destination once connected to a 'net service.
"What's really going on," says analyst Kate Delhagen of Forrester
Research, "is the quest to capture and lock in customers eyeballs and get
any associated information that goes along with those eyeballs, specifically
credit cards and e-mail addresses."
Jerry Yang, one of the founders of Yahoo! says his company's goal is
to keep an audience once they've arrived.
"We try to create environments where people interact with content,"
he says. "You'll see us more and more funneling different pieces of content
to our users." "The idea," says Yang, is to give away features and make money
from ads, while continuing to develop a relationship with users."
Vancouver Province, Wed, Jun10, 1998. |
