How Many Megabytes Of Memory Are Too Many?
Nov. 13, 1998 (Electronic Buyers News - CMP via COMTEX) -- High on PC users' Christmas wish list is to have their machines stuffed with more memory, along with faster processors, improved bandwidth, and lots of other high-tech goodies.
The demand for more memory is nothing new. In the past three years, the amount of memory socketed by most PC manufacturers has quadrupled, from 8 Mbytes in 1995 for bargain-basement systems to 64 Mbytes in many of today's mainstream desktop PCs and also in some notebooks. Now, however, the next step up, to 128-Mbyte configurations, is under way-although exactly when this will occur on a large scale depends on a number of variables, according to some industry analysts.
"We think there'll be strong demand for desktop systems equipped with 128 Mbytes of memory in 1999," said Michael Stich, a marketing manager at Dell Computer Corp., Round Rock, Texas.
The principal reason, according to Stich, is the forthcoming Windows NT 5.0 operating system, now known as Windows 2000.
"There's growing support for Windows NT 5.0 among corporate users, which is why we're going to make 128 Mbytes standard on some members of our [high-end] Optiplex line," he said.
Corporate customers are saying they need to be ready for Windows NT 5.0 next year, said Anthony Kim, a senior product marketing manager at Hitachi PC Corp., Milpitas, Calif. "The most important component of this will be 128 Mbytes of memory on the desktop and even in some notebook PCs," he said.
More early support
Dell is one of a handful of PC makers whose early experience with Microsoft Corp.'s Windows NT 5.0 is helping to guide the development of next year's PC systems. Several of Dell's key corporate accounts are beta-testing early versions of the new operating system.
Compaq Computer Corp., Houston, and Micron Electronics Inc., Nampa, Idaho, are two other PC makers that have had some initial experience with NT 5.0, and are among those that have incorporated earlier NT generations into their systems.
For the last year or so, more than 40% of the desktop PCs that direct marketer Micron Electronics has sold have shipped with Windows NT 4.0, according to chief executive Joel Kocher at a recent industry gathering in Sun Valley, Idaho. "We think NT will be the next platform that's important in the direct model, and this will continue in the years to come," he said.
Both Compaq and Micron Electronics are working with Microsoft to support NT 5.0 beta-testing, and Micron has gone a step further, offering qualified customers new systems that are equipped with the current NT 5.0 beta.
What these PC makers and users are discovering is that, while the new operating system runs decently on computers equipped with 64 Mbytes of memory, it does much better on machines armed with 128 Mbytes.
Aiding this development is the fact that 128-Mbyte memory is currently inexpensive, said Martin Reynolds, an analyst at Dataquest Inc., San Jose. The price, for example, of 128-Mbyte base SDRAM continues to drop and has an adder cost of only $70, Reynolds said. The prices of SIMMs, and more recently DIMMs, also continue to sink, he added, noting that the tag on a 128-Mbyte DIMM has fallen about 20% since May, from $195 to $158.
There are clear signs, however, that after a long decline, DRAM prices have begun to stabilize and soon could start rising, affecting how rapidly corporations and other PC users might move to 128-Mbyte configurations and the new Windows OS, according to Sherry Garber, an analyst at Semico Research Corp., Phoenix.
"Yes, some of the high-end PCs to be shipped by companies like Compaq and Dell will come with 128 Mbytes of memory and Windows NT 5.0," she said. "But as DRAM prices stabilize, what will corporate users do about their huge installed base of PCs, particularly if you add to the picture the fact that you'll also need Rambus DRAM?
"How many corporations are going to throw out their installed base and buy the expensive new PCs?" Garber said. "As it already stands, corporations have slowed the rate at which they install new systems, preferring instead to do some retrofitting of what they've already got."
A different picture
While some early users of Windows NT 5.0 are seeking more memory, the same can't be said for the Windows 95/98 desktop segment. The basic memory configuration for standard desktops that cost $1,000 or more has been 64 Mbytes since the beginning of this year, and for the moment there's little incentive to go beyond that, according to Dataquest's Reynolds and PC product managers. The principal reason is that, while Windows NT 5.0 is scalable, Windows 95/98 is not.
There are some exceptions. For example, product managers at several companies say they may move to 128 Mbytes for some Windows 95/98 desktops equipped with Intel Corp.'s forthcoming Katmai processor. Expected in early 1999 and being privately shown at this month's Comdex in Las Vegas, some PC makers-including Compaq, Hewlett-Packard, and Sony-are using the Katmai to build high-end multimedia computers that, in addition to mainstream personal- productivity applications, are also being positioned for digital-imaging applications.
Digital imaging requires the importing, loading, and editing of large, multi-Mbyte files. For Windows 95/98-based desktop computers running this kind of application, 128 Mbytes of high-speed memory is necessary. Desktops in this class are expected to hit the street carrying $2,200 to $2,500 price tags.
Role of Rambus
Performance and memory throughput are hot issues for PC designers working on new Windows NT and Windows 98 operating systems. Into this arena has stepped Rambus Inc. and the numerous memory suppliers that have signed up to license Rambus DRAM. This new serial-memory technology is expected to dominate high-performance PCs in 1999. By the end of next year, say executives at companies such as Dell and Micron, most high-performance systems are expected to come with RDRAM.
If PC makers aren't already thinking about how they're going to integrate Rambus technology into their systems, they're behind the curve, Dataquest's Reynolds said.
Those that elect to use older SDRAM will be able to move to the new technology through the use of an SDRAM-to-RDRAM interface that will be offered by Intel. By using the migration module, PC makers will be able to build a single platform that can be used with either SDRAM or RDRAM.
RDRAM is looking at a major opportunity in the server market, where improvements in Windows NT 5.0 bump its maximum memory capacity up to 64 Gbytes. The winning strategy here, according to several product managers, may be to increase basic memory to 1 Gbyte for basic servers and tens of Gbytes for specialty applications.
Increased performance demands in the server market could drive the next generation of memory. "Most memory bandwidth today is pitiful," said analyst Kim Brown of Data-quest. "Hopefully, new processors from Intel, like follow-on products to Merced that are expected to have 3.2 Gbytes of memory bandwidth, will address this, although it's unclear how Intel will do it."
Brown points to IBM Corp.'s Generation Five CMOS memory, which operates at 450 MHz, as an example of a technology that's ideal for forthcoming servers. "It has speed and bandwidth, and by the year 2000, I expect they will have memory operating near 1 GHz."
Redesigning notebooks
Suppliers of PC notebooks decided last year that, with the introduction of Windows NT 5.0, they would have to ship portables with more memory- principally with 64 Mbytes but in some instances with 128 Mbytes.
"Our corporate customers wanted notebooks that were true desktop replacements," said Gary Elsasser, a senior vice president at Toshiba Corp.'s portable-computer division in Irvine, Calif. "That means that we started building machines like the Tecra family that come standard with 64 Mbytes."
In 1999, more corporations and even some midsize and small businesses are expected to adopt Windows NT 5.0, Hitachi's Kim said. "We expect to see 64 Mbytes as a standard configuration for corporate portables and strong demand for 128-Mbyte configurations."
The demand for more memory means that notebook designers may be forced to redesign some of their systems, according to Reynolds. "They need to make sure they can accommodate 128 Mbytes of memory or more, and they really should think about building motherboards with 64 Mbytes down," he said.
But that could present a problem for the thin and light portables now gaining in popularity. Due to their size and basic design, many such machines can hold only up to 96 Mbytes of memory.
-Jim Forbes is senior technology editor at Windows Magazine in San Mateo, Calif. |