Oracle's Ellison goes after SAP.
Jay:
This could be interesting.
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Oracle's Ellison goes after SAP
By Torsten Busse
InfoWorld Electric
Posted at 8:50 AM PT, Oct 30, 1998
HONOLULU -- After getting his own troops to listen to each other again, Oracle's CEO Larry Ellison is predicting "a great year" for the company's enterprise resource planning (ERP) applications business.
In an interview here with IDG editors, Ellison said "after screwing up" Oracle is now much better positioned then before to battle all other ERP vendors, but specifically market leader SAP.
"Interestingly enough, we'll have a great year in applications," Ellison said. "That is because we are very different than they [SAP] are. We have a very strong front-office and manufacturing product."
Besides repeating the familiar Oracle Applications ERP suite sales pitch, which over the past six months has consistently been focused on touting its manufacturing applications, its new front-office sales, marketing, and services software, and its business intelligence tools, Ellison also predicts that taking advantage of underlying database technology will allow Oracle to "sneak up" on its competitors in the ERP space.
"We have a wonderful strategy in manufacturing where we are going to sneak up on SAP in Asia, the largest manufacturing base in the world. In Asia SAP has not done well," Ellison said........
erpsupersite.com
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