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Strategies & Market Trends : The Thread Formerly Known as No Rest For The Wicked

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To: Street Walker who wrote (311)11/16/1998 3:48:00 PM
From: Bo Didley  Read Replies (1) of 90042
 
re: HOT CHRISTMAS TOY

SW, I looked into it. You're right. Lots of potential.
Lets see if it can repeat what it did in Japan. Stock is undervalued.
Number 1 cartoon in some areas of the country.

''This Pokemon phenomenon is spreading like wildfire with all the kids, from young kids to teens, both boys and girls,'' said Tom Kenney, President of The Summit Media Group, a 4Kids Entertainment company, syndicators of Pokemon. ''Pokemon offers something for all its viewers. It has an emotional storyline, every episode ending with a moral, as well as a competitive edge filled with action. Teenagers love it too because they are usually the first age group to find out about the newest and hottest video games. They tune in because the Pokemon storyline gives the viewer clues on how to play the Pokemon Game Boy game.''

Early signs show that this could mirror the Pokemon phenomenon that stormed Japan to the tune of over $4 billion in sales in 18 months. The 150 Pokemon creatures are now bopping to the tune of Sinatra's famous New York, New York lyric, ''If I can make it there, I'll make it anywhere!'' So Katie and Matt, you better be watching over your shoulders, anticipating the sneak of attack of Pokemon conquering the entire country.

Headquartered in New York, 4Kids Entertainment, Inc. (NASDAQ: KIDE - news) is a vertically integrated entertainment company whose wholly-owned subsidiaries include: 4Kids Productions, involved in the production of programming for television; Summit Media, involved in domestic and international television distribution and media buying and planning; and Leisure Concepts, Inc., a leader in domestic and international merchandise licensing and product development.

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bo
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