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Technology Stocks : VALENCE TECHNOLOGY (VLNC)
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To: nealm who wrote (5194)11/16/1998 9:45:00 PM
From: William F. Bentley  Read Replies (1) of 27311
 
COMDEX is a CONSUMER electronics show, and a VERY expensive show to attend. VLNC's critical target market isn't consumers (you aren't going to be buying their batteries off of J-hooks at Walmart) or the distributors of consumer electronics (the other big attendee group), its the OEMs trying to sell the products shown at COMDEX. Those OEMs don't want to spend their time at the show talking to suppliers, they want to talk to their customers. It is a target poor environment for OEM suppliers. Some do go just for the presence and name recognition, but it is poor bang for the trade show buck. There are other much smaller and cheaper tradeshows that concentrate OEM design engineers - who, along with their marketeers, are the people VLNC really needs to sell on a new technology.
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