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Strategies & Market Trends : Asia Forum

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To: Zeev Hed who wrote (7511)	11/16/1998 10:13:00 PM
From: Z268	Read Replies (1) of 9980

Zeev, re purchase coupons. The only problem with this approach is that it is anticipated that most Japanese households will use these coupons for their usual expenses, and pocket the savings (i.e. bank them!! -<vvbg>). A better solution would have been to issue these coupons to people in the 18-25 age group, since this group has shown a better propensity towards consumerism. Rgds, Steve

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