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Pastimes : JAVC - Java Centrale

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To: David Haith who wrote (11)	1/11/1997 10:08:00 AM
From: MARK S. POLLACK	of 279

I have confidence in this stock. Hell I was around for the wild ride from 2.50 to 9.00 ( i had a few thousand and dumped all between 5-7 didn't hold out for the 9.00) I have visited a store when I was recently in Chicago on Business. Some Negatives on Product & Service .. Although the store presentation was attractive, not much of anything to purchase. If they are trying to peddle a gourmet line in the store, it is not evident and no-one was buying. As you mentioned, another Starbucks, definitely not. However, if they could capture a small portion of the morning /evening Coffee market they probably have a shot at making it. When talks of profitability does that include the one time sales of the oola la division? I think I will pick up a few thousand this week at the current level.

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