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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST

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To: Wil Faller who wrote (15241)11/17/1998 8:33:00 AM
From: Bill Fortier  Read Replies (2) of 27307
 
To ALL!

Tuesday November 17, 7:55 am Eastern Time

Company Press Release

SOURCE: Yahoo! Inc.

Yahoo! Delivers a One-Stop Internet Shopping Service
Featuring More Than 2 Million Products

Consumers Can Conveniently Surf, Shop, Select, Spend and Send in One Web Location

SANTA CLARA, Calif., Nov. 17 /PRNewswire/ -- Imagine relaxing in your pajamas in front of a roaring fire, while sipping hot
cocoa and getting all of your holiday shopping done. Sound too good to be true? This holiday season, Yahoo! Inc. (Nasdaq:
YHOO - news) offers the perfect solution to consumers everywhere who wish to avoid the crowds, packed parking lots and
long lines. Launched today, Yahoo!® Shopping ( shopping.yahoo.com ) enables consumers to locate, compare and buy
more than two million products from over 2,700 online stores; add items to a single shopping cart; make purchases in one easy
check out; ship orders to multiple locations; and execute secure transactions at anytime from any Net-connected computer.

(See video at videonewswire.com )

''Yahoo! has clearly established itself as a trusted brand and a leader in online shopping. For millions of people, Yahoo! is the
single source used to find, compare and buy products across the Web,'' said Jeff Mallett, chief operating officer, Yahoo! Inc.
''Through Yahoo! Shopping, we now offer our users a complete shopping experience, enabling them to easily access and
purchase millions of products. Yahoo! remains committed to evolving our services to best meet our users' needs and to sending
qualified consumers directly to merchants within Yahoo!.''

Click Till You Drop

Yahoo! Shopping offers consumers the ability to shop the widest selection of products from some of the most trusted and
well-known merchants within a single shopping environment. Yahoo! Shopping offers more than two million products across 14
popular categories, including apparel, books, electronics, music, movies and more. From CD players and digital cameras to
Barbies® and Beanie Babies®, Yahoo! Shopping enables consumers to search for and compare items throughout the entire
shopping center. The new service includes more than 2,700 participating merchants such as FAO Schwarz, Egghead.com, Inc.,
Tower Records, Dean & DeLuca, The Company Store, FTD, Inc., Service Merchandise Co., Big Dog Sportswear,
Copeland's Sports, Frederick's of Hollywood, Tweeds and The Vermont Teddy Bear Company.

Yahoo! Shopping makes finding the perfect present easy. For example, an individual looking for golf clubs can simply go to the
Sports & Fitness category, select ''golf'' and search within clubs for drivers, irons, putters, wedges and woods. Yahoo!
Shopping then returns a comparison chart, complete with relevant information such as product name, retailer, price and features.
The new shopping service even enables people to add the items to one shopping cart that they can use throughout their visit to
Yahoo! Shopping, regardless of how many merchants they visit and products they buy. By offering consumers the ability to
shop across a variety of stores in the same environment, Yahoo! Shopping makes finding the best deals and purchasing holiday
gifts easier than ever before. Yahoo! Shopping is always open, so that day or night, from work or home, visitors can shop at
their convenience.

Let Yahoo! Fill Your Shopping Cart

Yahoo! Shopping features a universal shopping cart, allowing users to add items from multiple stores into a single shopping cart
and then pay for all items in one checkout. Consumers can also browse stores within Yahoo! Shopping, compile and keep a list
of products they want, and then return to purchase the items at a later time. The list will be automatically stored as the user's
personal shopping cart.

Let Your Fingers Do The Shopping

Yahoo! Shopping ensures that people have a familiar, convenient and safe way to purchase and send holiday gifts. When ready
to purchase, shoppers can simply click on ''View Cart'' in the menu bar to get a full view of the items they have selected prior
to checkout. Regardless of the number of different stores shoppers buy from, they will only need to provide their billing address
once during a trip to Yahoo! Shopping. Using Yahoo! Shopping, people can even designate the recipient of each item to easily
send and ship holiday gifts from the comfort of their computer. Credit card information is transmitted securely. All Yahoo!
Shopping merchants have been selected based on their commitment to online security and customer service.

Yahoo! and Visa U.S.A. Promote Online Shopping

Yahoo! and Visa will advance their ongoing, strategic relationship with a comprehensive marketing program this holiday season.
Yahoo! Shopping is co-branded with Visa, and is the preferred payment card of the new service. In addition, Visa is promoting
Yahoo! and electronic commerce through nationwide broadcast and print advertisements that illustrate the ease and
convenience of online shopping. Yahoo! is currently featured in Visa's national television spot with leading online toy merchant
eToys. To coincide with the launch of Yahoo! Shopping this week, advertisements featuring Visa and Yahoo! will also appear
in variety of national publications such as Newsweek, People and Entertainment Weekly. Yahoo! and First USA also have a
co-branded Visa credit card, which launched in February 1998, and brings together a low APR, no annual fee and a safe
shopping guarantee, plus rewards points good for free merchandise from leading online merchants.

Comprehensive, Integrated Service Helps Consumers Ring in the Holidays

Looking for something unique and antique? Want to find something special or unusual? Planning a holiday getaway or winter
vacation? Yahoo! Shopping also offers visitors convenient access to Yahoo!'s expansive and popular array of related
commerce services including Yahoo! Auctions, Yahoo! Classifieds, Yahoo! Store, Yahoo! Yellow Pages and Yahoo! Travel.

About Yahoo! Inc.

Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication
and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single
largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands
associated with the Internet. The company has 15 international Web properties outside the United States. Yahoo! has offices in
Europe, the Asia Pacific and Canada and is headquartered in Santa Clara, Calif.

NOTE: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.

SOURCE: Yahoo! Inc.

More Quotes and News:
Yahoo Inc (Nasdaq:YHOO - news)
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