Apartments.com Signs Advertising and Distribution Agreement with Yahoo! Inc. National Online Apartment Guide Becomes Premier Apartments Listings Provider For Yahoo! Real Estate CHICAGO, Nov. 17 /PRNewswire/ -- National online apartment guide and relocation service Apartments.com (www.apartments.com) today announced that it has signed an advertising and distribution agreement with Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet media company, to become the premier apartment listings provider for Yahoo! Real Estate (http://realestate.yahoo.com), as well as the Rentals and Roommates area of Yahoo! Classifieds (http://classifieds.yahoo.com). In March, Apartments.com announced an earlier agreement with Yahoo! to distribute its apartment listings to Yahoo! Classifieds. Through the new agreement, renters who begin their apartment search on Yahoo! Real Estate or within the Yahoo! Classifieds Rentals and Roomates area will be directly connected to Apartments.com listings. Visitors can review descriptions of their results -- including rent, number of bedrooms and bathrooms, amenities and other special features -- and then follow a link directly to Apartments.com to take a tour of floorplans, review dozens of exterior and interior photos, and point-and-click through a Video Walk Around of their top choices. Apartments.com is the premier apartment listings provider in the Rentals and Roommates area of Yahoo! Classifieds. As a benefit, Apartments.com listings will have priority over duplicate listings from competitors. Apartments.com will also be promoted through banner advertisements in relevant areas of the Yahoo! network of properties and keyword search results pages in Yahoo! Classifieds, the Rentals and Roommates section of Yahoo! Classifieds, as well as real estate related areas of Yahoo! Get Local and Yahoo! Yellow Pages. "Being the premier apartment listings provider for Yahoo!'s rental offerings enhances our opportunity to reach millions of renters, which in turn will generate greater exposure for our property manager customers and deliver them more cost-effective, ready-to-rent leads," said Bruce Mitchell, president and general manager of Apartments.com. "Listings from Apartments.com is another example of the valuable content that Yahoo! Real Estate provides to our users," said Jim McCarthy, senior producer, Yahoo! Real Estate, Yahoo! Inc. "We are thrilled to extend our existing relationship with Apartments.com, as this helps to ensure that Yahoo! will continue to offer an excellent experience for visitors looking to rent an apartment. This agreement helps confirm that Yahoo! Real Estate is the place to find your next apartment." Yahoo! Real Estate is part of Yahoo! Classifieds, the leading classifieds Web site among home and work users (Media Metrix, September 1998). Yahoo! Real Estate connects users with real estate and rentals listings, home values, school reports, city and salary comparisons, and industry news, as well as home loan and insurance centers. About Apartments.com Based in Chicago and located on the World Wide Web at www.apartments.com, Apartments.com is the leading online provider of highly visual, interactive apartment ads and relocation information, serving consumers, property managers and the nation's top newspapers. Apartments.com currently represents approximately 800,000 apartments in major markets across 42 states and Washington, D.C., and is also exclusively featured on the web sites of The Washington Post, Los Angeles Times, Arizona Republic and Orlando Sentinel, with nearly 140 more to follow in the coming months. Apartments.com also offers its users the Moving Center (www.movingcenter.com), a one-stop relocation resource featuring information on truck and furniture rental, a salary comparison calculator and online credit reports. Launched on the Internet as Apartments Plus in January 1997, the company was acquired by Classified Ventures, L.L.C. in December 1997 and re-launched as Apartments.com in March 1998. For more information about Apartments.com, visit its online pressroom at: apartments.com About Classified Ventures Classified Ventures, L.L.C., based in Chicago, was formed by eight leading media companies -- Central Newspapers, Inc.; Gannett Co., Inc.; Knight Ridder, Inc.; The McClatchy Company; The New York Times Company; The Times Mirror Company; Tribune Company and the Washington Post Company. It provides national and locally branded online services for e-commerce opportunities in the classified advertising marketplace that build upon the capabilities and local expertise of its national affiliate network. Classified Ventures currently operates a national apartments web site (www.apartments.com), a national car site (www.cars.com), and a national new construction site (www.newhomenetwork.com). It also is developing HomeHunter.com, a resource to provide technologies, tools, information resources, quality assurance and promotional support to the local-market resale real estate web sites of Classified Ventures affiliates. For more information on Classified Ventures, visit www.classifiedventures.com. SOURCE Apartments.com -0- 11/17/98 /CONTACT: Christian Hicks of Apartments.com, 312-496-5616, or e-mail, chicks@apartments.com/ /Web site: classifiedventures.com /Web site: apartmentsplus.com -- CGTU005 -- 4693 11/17/98 09:02 EST prnewswire.com Copyright PR Newswire 1998. 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