09:38am EST 17-Nov-98 EVEREN Securities AMZN DURA FFG LCCI LLY LRW TTP
Morning Meeting Notes - Part 1 of 2
EVEREN Securities, Inc. Morning Meeting Notes
November 17, 1998
This document contains comments on the following companies: AMZN,
DURA, FFG, LCCI, LLY, LRW, TTP.
RATING CHANGES
-There Are No Rating Changes
PRICE TARGET AND EARNING REVISIONS
COMMENTS
AMAZON.COM, INC. (AMZN - $126 1/4)* Rated 1-1. Amazon.com once
again has distinguished itself through innovation. The opening
of the video store was an anticipated event but its early arrival
and its vast selection were definitely positives. More
significant in our view was the addition of merchandise beyond
the previously-announced areas of books, music, and videos. The
addition of these items is the first tangible evidence of
Amazon's transformation from a vendor specializing in a narrow
category of merchandise - copyrighted material - to an innovative
shopping service which can provide its customers with a
convenient, time-saving buying experience. We expect further
expansion in its merchandise base and in purchasing alternatives,
and a concomitant growth in its brand's presence in web users'
minds. |
