News Alert from BusinessWire via Quote.com
Topic: (NASDAQ:MUEI) Micron Electronics Inc,
Quote.com News Item #8246424
Headline: Intelliquest Executive Joins Micron Electronics as Vice President of
Business Development
======================================================================
NAMPA, Idaho--(BUSINESS WIRE)--Nov. 18, 1998--
-- Michael Gale, Technology Marketing Expert, To Drive Company's
Aggressive Growth Strategy --
Micron Electronics, Inc. (NASDAQ:MUEI), the third largest direct
computer systems company, today announced that Michael Gale has been
named to the new position of Vice President of Business Development.
Gale will be responsible for working with Micron's management team to
develop and drive the implementation of the company's growth strategy.
This corporate growth strategy will focus on increasing Micron's
penetration in existing markets, as well as building its business with
the mid-market customer segment. Gale will report to Micron chairman
and CEO Joel Kocher.
Prior to joining Micron, Gale was Vice President of Brand and
Market Analysis for IntelliQuest in Austin, Texas. In this role, he
headed the Marketing Consulting and Analysis Group and developed
strategic and marketing models for technology brands. Intelliquest is
the leading provider of information-based marketing services serving
technology companies. Gale's accomplishments at Intelliquest, as well
as his columns in industry publications such as Marketing Computers
and Hard Copy Observer, have earned him the reputation as a technology
branding and marketing expert.
"Snagging Michael Gale is a major coup for Micron," Chairman and
Chief Executive Officer Joel Kocher said. "Having someone of Michael
Gale's caliber to provide keen industry insight and lead our business
development is a clear indicator that Micron is charting a successful
course for its corporate growth strategy and marketing and branding
initiatives."
While at Intelliquest, Gale worked closely with Micron in a
consulting role, providing market data and analysis on several
programs that are the building blocks of Micron's "New Rules. New
Tools" customer acquisition initiative, including MPower, the
industry's most comprehensive PC lifecycle management program.
About Micron Electronics
At Micron Electronics, employees build more than powerful
computing systems. They build powerful users. Ranked No. 3 among
direct manufacturers of computing solutions and recognized for
providing leading-edge products and industry leading support, Micron
Electronics customizes each desktop PC, notebook, server and service
to meet the evolving technology demands of consumers and small
business, commercial and public sector buyers. SpecTek, a division of
Micron Electronics, Inc., processes and markets various grades of DRAM
products under the SpecTek(R) brand name. Micron Electronics, Inc.,
common stock trades on the NASDAQ Stock Market under the symbol MUEI.
The Company is majority owned by Micron Technology, Inc. Learn more
about Micron Electronics at www.micronpc.com or 1-800-209-9686.
CONTACT: Micron Electronics, Inc.
Jamie Hodges, 208/893-1111
jahodges@micronpc.com
or
Krause Taylor Associates
Lisa Byrne, 415/221-5018
lisa@krause-taylor.com
KEYWORD: IDAHO
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED MANAGEMENT CHANGES
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com
Copyright 1998, Business Wire |
