Open Market Announces New Modular Packaging to
Provide Lower Entry-Level Price Starting at $45,000
PR Newswire - November 18, 1998 11:14
BURLINGTON, Mass., Nov. 18 /PRNewswire/ -- Open Market, Inc. (Nasdaq: OMKT), a leading provider of Internet commerce and information publishing software, today unveiled new packaging for enterprises desiring a phased approach to implementing their Internet commerce strategies. Available immediately, customers can now select only the modules of Open Market's award- winning Internet commerce software, Transact(TM), and its industrial-strength catalog software, liveCommerce(TM), they need today while easily leveraging more of the solution's rich functionality in the future as their online business grows.
"Through our four years of experience, we have helped numerous pioneers implement successful online businesses. Successful Internet commerce is often implemented in phases: 'show it, buy it and flaunt it.' With our new modular packaging, companies can easily start at phase one and grow as their requirements dictate. For many, phase one involves creating an online catalog. Phase two includes capturing orders, processing transactions, and integrating with enterprise business systems.
Phase three includes advanced applications such as offering commerce services to your distribution channels," said Gary Eichhorn, resident and CEO of Open Market, Inc.
Open Market's suite of commerce applications will now enable a broader range of companies to take advantage of the same proven solutions that are powering some the world's most successful sites for companies including Acer, America Online, Analog Devices, BusinessWeek, Consumers Union, Ingram Micro, and RealNetworks.
The Open Market suite of commerce applications provides many advantages over popular tool kit approaches. Some of these advantages include a lower cost of ownership than developing and supporting a custom-built system; leveraging the "best practices" of the Internet commerce pioneers who's experiences have gone into the development of LiveCommerce and Transact; and a much faster time-to-market with an out-of-the-box, proven application.
Suite of Commerce Applications
The Open Market suite of commerce applications consists of base systems to cover the phase one and phase two needs of customers in a number of industries such as manufacturing, distribution, and publishing, among others. Phase three needs are addressed in a series of add-on modules. The base systems include the LiveCommerce base catalog system and the Transact base commerce system.
The LiveCommerce base catalog system is a complete, dynamic catalog with the customer's branding and products built-in. The base system includes:
-- Catalog templates for rapid deployment
-- Hierarchical and rich text search
-- Comparison tables
The advanced add-on modules include:
-- Parametric search
-- Personalized cataloging
The Transact base commerce system provides complete commerce functionality and is offered in three models to support physical-, digital- and subscription-based businesses. They can work with the LiveCommerce base catalog system or with any other content application. Each Transact base commerce system includes:
-- Secure shopping cart
-- Order system
-- Self-service order status
The advanced add-on modules include:
-- Advanced customer service
-- Digital coupons
-- Real-time credit card payment and tax calculation
In addition, the base physical commerce system provides a physical goods shipping module for real-time calculation of shipping costs and links to shipper sites; the base digital commerce system provides an access manager for regulating access to digital content; and the base subscriptions commerce system provides a complete customer registration subsystem, subscriptions billing system, and an access manager for subscription content.
Pricing and Availability
The Open Market suite of commerce applications is immediately available. Pricing for the LiveCommerce base catalog system starts at $45,000; the Transact base commerce system for physical goods and the Transact base commerce system for digital goods each start at $65,000; and the Transact base commerce system for subscriptions starts at $80,000. |
