NM is going Internet.
Tuesday November 17, 7:59 am Eastern Time
Company Press Release
SOURCE: National Media Corporation
Holiday Shopping Made Easy With e-Commerce
Virtual Superstore: Everything4Less
America's Favorite TV Moms -- Shirley Jones, Florence Henderson, Marion Ross - to Star in Ad
Campaign for Service
ENCINO, Calif., Nov. 17 /PRNewswire/ -- Launching Thanksgiving weekend in time for the year's busiest shopping days, a
new electronic commerce/Internet shopping service called Everything4Less offers consumers 800,000 brand name products,
all with an absolute low-price guarantee. National Media Corporation (NYSE: NM - news) will attract consumers to its
Everything4Less web site by leveraging nearly $100 million of TV media in an advertising campaign starring America's favorite
TV moms.
The membership-based Internet shopping service, located at www.Everything4Less.com (or simply www.E4L.com), is the
definitive one-stop shopping site.
Customers who do not yet have Internet access can also use the service by ordering from a catalog and by using a toll-free
telephone number: 800-TEL-SHOP (or 800-835-7467) to order more than 500,000 items.
''The immense variety of these products, combined with our absolute low-price guarantee and the convenience of electronic
shopping, makes Everything4Less the perfect way to shop for the holidays and all year round,'' said Stephen C. Lehman,
Chairman and CEO of National Media Corporation. ''We think that shoppers who have to fight crowds in the malls and hunt
for sales clerks will appreciate the ease of E-tail shopping.''
Everything4Less offers many enticing features:
a 90-day free trial membership
up to a 5% rebate on products bought over the Internet
guaranteed low prices and refunds of 135% of the difference to shoppers
who find the same product offered for less
Free extended two-year warranties
an innovative comparison shopping option which beats Barnes& Noble.com and Amazon.com prices
In addition, Everything4Less offer $75 of pre-paid long-distance telephone time to the first million members who join the
$72/year service.
Everything4Less even allows personal shopping. Choices can be accessed either at the web site by clicking various
characteristics of the gift's recipient, or at the toll-free number by talking with a customer service representative.
To direct customers to the web site, National Media will introduce a major advertising campaign starring America's favorite TV
moms: Shirley Jones (''The Partridge Family''), Florence Henderson (''The Brady Bunch''), and Marion Ross (''Happy
Days''). The campaign, premiering Thanksgiving weekend, will be included in the 2,000 half-hours of infomercials that National
Media broadcasts nationwide each week, reaching all U.S. television households.
''The name Everything4Less says it all, Jack Kirby, President of National Media, stated. We are offering price, convenience,
and speed all under one virtual roof -- the perfect combination for the busy consumer. The range of products is enormous --
everything from bicycles to beds, cameras to computers, videotapes to vacuum cleaners. Shoppers can even have groceries
delivered to their door.''
''The high visibility of this campaign should put our web site at the top of shoppers' minds,'' Lehman said. ''We are leveraging
our TV infrastructure to make Everything4Less a leading electronic commerce site.''
Consumers do not have to join Everything4Less to order its products. The difference is that non-members are not guaranteed
the same low prices, including a guarantee to meet the price of other Internet-sold products, that members receive.
National Media Corporation is the world's largest publicly held direct response television company and is an innovative leader
in the growing world of electronic commerce. It broadcasts more than 3,000 half hours of programming each week throughout
the world, reaches 90% of television homes in the United States, brings its programming to more than 370 million television
households in more than 70 countries worldwide, and, soon, will provide live, taped, and on-demand video programming over
the Internet.
Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information
included in this press release (as well as information included in oral statements or other written statements made or to be made
by the Company) contains statements that are forward-looking, such as statements relating to consummation of the transaction,
anticipated future revenues of the Company and success of current product offerings. Such forward-looking information
involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such
results may differ materially from those expressed in any forward-looking statements made by or on behalf of the Company.
For a description of additional risks and uncertainties, please refer to the Company's filing with the Securities and Exchange
Commissions, including Forms 10-K and 10-Q.
SOURCE: National Media Corporation |
