eidos--maker of Tomb Raider Message Board

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Technology Stocks : eidos--maker of Tomb Raider

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To: Marc Newman who wrote (1469)	11/19/1998 10:36:00 AM
From: hl	Read Replies (1) of 1773

It looks like EIDSY is really getting a lot of attention with it's recent TR 3 marketing campaign. Yesterday there was a half side article about Lara and the TR phenomenon including a colour picture of Lara and a contest where you could win various TR merchandize prices (Note: this article was not an official advertising from EIDSY) in Germanys biggest daily newspaper (over 6 mill. copies sold). The marketing people at EIDSY really know, how such a product launched should be played. For more infos about the growing TR mania, take a look at cubeit.com (which is in my opinion one of the best TR related sites on the net). The latest issue features a nice article about the British retail chain Marks & Spencer which is beginning to sell TR merchandize for the mass market via it's outlets. The interview with Adrian Smith from Core Design, who defends TR 3 against the critics who blame this product to don't have enough innovations, is also worth reading. As a EIDSY shareholder I'm hoping for a good selling start of TR 3 for Playstation tomorrow. Unfortunately as a PC user I'll have to wait another week, before I can test this game personally :-( Greetings, Kai

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