VerMONT TEDDY BEARS FEATURED ON NEW YAHOO! SHOPPING SITE;
Nov 18 1998 16:44
World Renowned Teddy Bears Just a Click Away!
SHELBURNE, Vt., Nov. 18 /PRNewswire/ -- In about the same amount of time it takes to brew a cup of coffee, find a parking space, or wrap a present, a person can take care of all his or her holiday shopping -- from the comfort of the home or office. Popular Vermont Teddy Bears made by The Vermont Teddy Bear Company(R) (Nasdaq: BEAR) are now featured on Yahoo!(R) Shopping a new online mall launched yesterday, just in time for the holidays.
"The internet is a perfect channel for our Bear-Gram(R) delivery
business," said Elisabeth Robert, Chief Executive Officer for The Vermont
Teddy Bear Company. "Through our radio advertising, people have been hearing about our bears for more than ten years but now for the first time, they can actually see them online before making their selection. All of our radio commercials are now tagged with our toll free number 1-800-829-BEAR and our web site address www.vtbear.com."
Ease, selection, convenience, and personal service are features customers have come to expect from The Vermont Teddy Bear Company shopping experience. With more than 100 different outfits from which to choose, there's a Vermont Teddy Bear for virtually every person on the holiday shopping list. With secure online ordering, customers can place orders with absolute confidence and speed, in about four minutes time.
Bear-Grams include the customized Vermont Teddy Bear, a ersonalized message printed on a gift card, optional embroidery, and a chocolate bear paw treat. And there's no need to wrap the Bear-Gram because each is sent in a colorful striped box complete with airhole and B'air Bag to ensure traveling safety and comfort. Optional guaranteed next day delivery is available for
all orders placed on line by 3 PM.
Since the company went on line in June 1996, more than 840,000 people have visited the site and more than 25,500 orders have been placed. Approximately 2,100 people visit the site every day compared to 350 in 1997. Currently 20% of the Company's direct response Bear-Gram revenue is generated from orders placed at the site www.vtbear.com. 80% is generated from customers placing
orders via the toll free number 1-800-829-BEAR.
The Yahoo! search engine receives more than 40 million visitors a month making it one of the most popular internet destinations in cyberspace.
"Yahoo! name recognition will draw people to our site and provide easy access to our unique brand of Teddy Bears," said Robert.
SOURCE The Vermont Teddy Bear |
