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Technology Stocks : Apple Inc.

AAPL 273.16

+0.5%

10:33 AM EST

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To: Barnhart who wrote (20844)	11/19/1998 12:34:00 PM
From: RX4PROFIT	Read Replies (1) of 213177

"Apple is clearly back in the consumer market" An independent market study suggests: <<Forty nine percent of households are expected to have a personal computers by the end of January 1999 according to a survey of 2,000 households completed Nov. 4 by MarketMaps, LLC and CENTRIS.>> <<IBM is the brand mentioned by 17.2% of first-time buyers as the one they are most likely to buy, but Apple is clearly back in the consumer market in a strong way as10.1% mentioned Apple. Approximately 54% of those considering Apple are first-time buyers citing their perception that it will be the easiest to use. HP, Gateway and Dell are also on first-time buyers' shopping lists.>> Link provided by argonaut RagingBull: maccentral.com

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