Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: Smart Investor who wrote (15302)	11/19/1998 2:37:00 PM
From: Webfoot	Read Replies (2) of 27307

I find it interesting that the e-commerce promise of this season has now added another few billion market cap to this electronic "TV Guide" publication. If Yahoo were to collect its 1% "pointer fee" on the entire $2 billion projected for e-commerce this Holiday season, that could add $20 million to their revenues and might bring their PE down to under 400, but Yahoo is not the only ecommerce directory site -- there have been three other major shopping site announcements this week too, and a couple of the others (like www.el4.com) offer considerably more services. Further, the merchants paid considerable $$ for a Yahoo button, but each is one of about 3000 choices offered the user. If the experience of other (financial, health care etc.) web sites is any indicator, the traffic generated won't come close to paying for the cost of the button. I'm putting some money into real businesses like FedEx, Airborne and UPS who are going to benefit greatly as they SHIP all this stuff bought on the Web!

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