Yahoo!(R) Shopping Latest Part of Vermont Teddy Bear's Internet Strategy
PR Newswire - November 19, 1998 17:20
SHELBURNE, Vt., Nov. 19 /PRNewswire/ -- The inclusion of The Vermont Teddy Bear Co., Inc. (Nasdaq: BEAR) in Yahoo!(R) Shopping is the latest in a series of Internet relationships, including QVC,
e-toys, and FTD, which allow customers to purchase Bear Gram(R) gifts from the convenience of their own homes.
The Company launched its Internet website ( vtbear.com ) in 1996, and in its most recent fiscal year, recorded a three-fold gain in Internet revenues. Additionally, the Company has expanded its
sales through other on-line marketers, including QVC ( qvc.com ), e-toys ( etoys.com ), and FTD ( ftd.com ). The Company has also placed banner advertising on
Bloomberg ( bloomberg.com ), and will be on the website of National Public Radio ( npr.org ) for the upcoming holiday season. The inclusion of Yahoo!(R) Shopping (
shopping.yahoo.com ) is part of the Company's expanding Internet strategy.
"We view the Internet as a key driver of future revenue growth for our Company," noted Elisabeth Robert, President. "In the last year, revenues from the Internet have more than tripled, and we expect that
being featured in Yahoo!(R) Shopping will allow for continued Internet growth as we approach our busiest seasons of Christmas and Valentine's Day. Yahoo!(R) is a leader in its industry, and we are proud to
be a part of this exciting program."
The foregoing can be interpreted as including forward-looking statements under the Private Securities Litigation Reform Act of 1995. Actual future results may differ materially from those suggested by the
statements above.
The teddy bear was born in the United States in 1902, and from its founding in the early 1980's, The Vermont Teddy Bear Company(R) has been proud to carry on the tradition, manufacturing bears in
Shelburne, Vermont. The Company sells more than 200,000 bears annually through its factory store and via its Bear-Gram delivery service. Orders for the Company's Bear-Gram(R) delivery service can be
placed by visiting the Company's popular www.vtbear.com website, or by calling 1-800-829-BEAR. A Bear Counselor(R) sales agent can arrange for your personalized Bear-Gram(R) order, complete with
a Vermont Teddy Bear customized to fit the occasion, a personalized greeting card and a candy treat, to be shipped for next day delivery.
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