INITIO Enters into Internet Contracts
PR Newswire - November 20, 1998 10:15
NORTH BERGEN, N.J., Nov. 20 /PRNewswire/ -- INITIO, Inc. (Nasdaq: INTO) announced today it has entered into contracts to display the Company's DEERSKIN CATALOG site (WWW.DEERSKIN.COM) with the following leading internet locations: AOL, EXCITE, NETSCAPE, GEOCITIES, iMALL, MOTLEY FOOL, INFOSEEK, ALTA VISTA, and WEBCRAWLER.
This aggressive advertising program will consist of High Profile banners, as well as fixed buttons that link directly to the existing DEERSKIN site.
Since 1944, the Company has been a leader in the selling of leather and suede apparel and accessories directly to the public via printed catalogs. In August, INITIO announced the opening of its WWW.DEERSKIN.COM internet site and indicated it would activate the site. Today the Company announced the contracts it had entered into to kick off the campaign of promoting and advertising the internet program.
Daniel DeStefano, INITIO's founder and Chairman stated "The Company has made many friends and loyal customers over the past 54 years by offering extraordinary values in leather apparel and accessories in its catalogs. With the addition of this internet site, INITIO can now reach out to an ever expanding number of potential customers instantaneously. We anticipate that this will translate into increasing revenues and earnings for the Company."
The disclosures herein include statements that are "Forward-Looking" within the meaning of the Federal Securities Laws. Such forward-looking information involves important risks and many uncertainties which could significantly affect results in the future and, accordingly, such results may differ substantially from those expressed in any forward-looking statements made by, or on behalf of, the Company. These risks and uncertainties include, but are not limited to, response rates, and consumer acceptance of this new advertising media. For additional information, review the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10K.
SOURCE INITIO, Inc.
/CONTACT: Martin Fox, President of INITIO, Inc., 201-392-1500/
/Web site: deerskin.com
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