>>>...it's been brutal for short-term bears trying to trade the stock with the insiders.
with over 5 million shares traded today, you think the current share price is where it is because of "insiders"???? no no no...that's "otherchap math"; and you're better than that, Rob!
am I buying? I've been buying since about a month after Amazon went public. my biggest mistake has been periodically "taking money off the table" now and again. I did miss a few downtrends, but missed far more upside. still, I've done very very well -- though I'm nowhere near in Bill's league! (who is?)
I still can't fathom the masochism that drives people to short this stock. My advice (which I'm sure will go unheeded), is "hate Amazon" if you will, and disparage it's price, management, whatever...but short something else!
The market is ripe with great stocks to short -- particularly now that we're back to just off historic highs! I'm short TOY, SKS, NMG, BRS and UBB and happy with all of them...but I'd never "fight the trend" to short this stock, no matter what my "personal beliefs" about price, etc. happened to be. We might, in fact only be 100 points or so from a nice year-long short on DIA or SPY...but that's another discussion.
As Cramer wrote and B. Biggs repeated on CNBC today...bubbles (if this is one - flameshield on!) can last a long long long time. You can make a case that Coke's "bubble" has lasted decades -- hmm...might be a pun or two in there.
Anyway, best of luck.
doug |