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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.75

+0.2%

2:16 PM EST

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To: Bill McCullen who wrote (27434)	11/20/1998 5:58:00 PM
From: Robert Rose	Read Replies (2) of 164684

<Let me relate to you my recent e-commerce experiences. In the last two weeks I have purchased books on line twice. My methodology: open two windows one on Amazon and one on B&N. I then purchase from whichever provides the lower price (B&N in both cases). Over time most consumers will do the same. How is AMZN ever going to make a profit when this kind of buying pattern is only going to get worse (for the sellers, better for the buyers)? > Very useful data point. However, I am a consumer for whom price is not everything. I understand that many consumers differ in this respect. Brand to me is quite a bit more important. If an online retailer provides me with something extra, I simply don't care if I'm charged a couple of bucks extra! I understand that the success of any business is not built on my particular preferences. Neverthess, I continue to live by many name brands, virtually regardless of price. My own experience has taught me it's worth it.

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