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Technology Stocks : Creative Computers(MALL)

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To: Labrador who wrote (401)11/21/1998 1:11:00 PM
From: the dodger  Read Replies (1) of 1634
 
Can everyone suffer thru one more analysis?

First let me say, I am "long" MALL...and am in the process of trying to decide whether to stay that way. I bought in as a momentum play about 2 weeks ago...having seen the stock move from 9 to 16+ on a massive increase in daily volume. What first brought MALL to my attention was Ebay...and I think the knee-jerk reaction when you first "discover" MALL/UBID is to compare it to Ebay....whose market-cap is completely into the stratosphere when you look at their price/sales ratio. ( And that's a large part of the reasoning as to why I am still long...the Ebay hype.)

But with that said, I think Mr. Hua is right -- or at least to some extent...the better comparison for MALL is ONSL...a much closer business model to UBID...both sell refurbished computer gear via internet auctions. I also mostly agree with him on his valuation of MALL minus UBID...I come up with 10 bucks...he says 8....so let's use 9.

ONSL is currently selling at 27....which is 2.81 X trailing revenue...and revenue has grown 523% on a yr-to-yr basis. Here Mr Hua and I part company a bit. He wants to value UBID at a similar 2.8 X revenue...at least I believe that's what he's saying, (sorry Tom if I'm putting words in your mouth).

But what I think what needs to be done here is to go back a year on ONSL...when it was then selling 4.27 X revenue on a somewhat higher growth rate...about 800% ...and coincidentally...roughly about what I project UBID to be growing at currently.

I'm projecting 1998 UBID revenue to be about 60 million...so that would give them a market cap of 4.27 X 60 MM = or 256 million...or roughly 25 bucks a share. So I say MALL is worth about .72 X 25bucks ...plus the 9 bucks from its other business...and that puts us at roughly 27 a share...which is just slightly higher than where it's at today. But wait...it gets a bit better.

If UBID revenue grows at a similar rate from here to the year-ago ONSL rate... 523%...that would put 1999 UBID revenue at an estimated 313 million...so THEN we use ONSL's current 2.81 X revenue figure to figure "fair market-cap"...which would give us a target of 881 million ...or about 88 per share of UBID....so my rough 1999 "target price" for MALL is....72% of 88 = or 63.36...plus about 10 bucks ( that's a 10% gain over current value) for underlying business...for a total of 74.36 a share.

Conclusion: Downside from here looks rather limited...maybe 20-30%...but upside could be in the 200% range. So there's still a chance we get some "IPO internet-hype" for a big, quick profit...but there's value there even if we don't.

I'll shut-up now.

....."the dodger"
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