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Microcap & Penny Stocks : Amazon Natural (AZNT)
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To: Janice Shell who wrote (12902)11/22/1998 4:14:00 PM
From: zonkie  Read Replies (2) of 26163
 
This looks like more bad news for some supplement makers. ftc.gov
These new guidelines look to me like they will close some of the many loopholes opened up by the 1994 DESHA act. The FTC seems like they are a stricter branch of the government than the FDA is.

A couple of random excerpts.

>>Supplement marketers should ensure that anyone involved in promoting products is familiar with basic FTC advertising principles. The FTC has taken action not just against supplement manufacturers, but also, in appropriate circumstances, against ad agencies, distributors, retailers, catalog companies, infomercial producers and others involved in deceptive promotions. Therefore, all parties who participate directly or indirectly in the marketing of dietary supplements have an obligation to make sure that claims are presented truthfully and to check the adequacy of the support behind those claims. <<

(cure all diseases known to man)
>>>The first step in evaluating the truthfulness and accuracy of advertising is to identify all express and implied claims an ad conveys to consumers. Advertisers must make sure that whatever they say expressly in an ad is accurate. Often, however, an ad conveys other claims beyond those expressly stated. Under FTC law, an advertiser is equally responsible for the accuracy of claims suggested or implied by the ad. Advertisers cannot suggest claims that they could not make directly.<<<

z.......
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