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Technology Stocks : eBay - Superb Internet Business Model
EBAY 93.03-3.2%Jan 16 9:30 AM EST

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To: Doug Fowler who wrote (854)11/22/1998 8:42:00 PM
From: mod  Read Replies (1) of 7772
 
Can somebody tell me what is wrong with my math?

According to eBay:

<<Over 12,000,000 page views per day!>>

So if they started selling banner ads, one per page, at a rate of $20 per thousand (a common banner ad rate), I get potential revenue of $240,000/day or $87.6 million annually. And if you assume multiple ads on a page (let's say 3), they get $262.8 million annually. And if you (conservatively, I think) assume they will double their page views in a year, you could double that number to over $500 million by the end of 1999. And if growth quadruples in 2 years, we are talking a run rate of over $1 billion/year!

If I am doing the math correctly (someone please correct me if I'm wrong somewhere), eBay could drop their fees and switch to an ad-based revenue model easily, and be quite profitable. Maybe even enough so to support their current market cap.

Dennis
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