Put it on the mantle...right next to the other ones...
Winstar Wins Financial Times Global Telecoms Award for Most Innovative Broadband Development Strategy
Business Wire - November 24, 1998 09:38
NEW YORK--(BUSINESS WIRE)--Nov. 24, 1998--
Fixed Wireless Provider Recognized for Designing Reliable, High
Capacity Network To Meet Business Demand for Broadband Services
WinStar's Targeted Marketing Campaign also Wins
Global Telecoms Award
WINSTAR COMMUNICATIONS, INC. (NASDAQ: WCII) last night received the 1998 Financial Times Global Telecoms Award for the most innovative broadband development strategy. WinStar, the nation's leading fixed wireless broadband communications provider, was honored for deploying a flexible, reliable broadband network capable of meeting the telecommunications, Internet and data needs of businesses throughout the U.S. WinStar also shared the 1998 Global Telecoms Award for the industry's most effective marketing campaign during an awards ceremony at New York's Roosevelt Hotel.
The Financial Times Global Telecoms Awards recognize and honor innovation and excellence in the global telecommunications industry. The 1998 awards encompass suppliers, operators and service providers, and recognize such aspects as the development and application of new technology, the creation of new services that both increase competitiveness and benefit the end user, and the successful marketing of companies and their products and services. An international panel of telecommunications experts, policymakers, end-users and journalists judged the Global Telecoms Awards nominees.
The award for most innovative broadband development strategy honors WinStar's fixed wireless broadband network, which uses Wireless FiberSM to deliver local and long distance phone service, Internet access and a wide range of advanced information services to business customers with 99.999% reliability.
William J. Rouhana, Jr., Chairman and Chief Executive Officer of WinStar, said, "We are honored to receive the Financial Times Global Telecoms Awards for the industry's most innovative broadband development strategy and most effective marketing campaign. The Financial Times award in recognition of our broadband strategy underscores what our growing customer base already knows -- WinStar's fixed wireless broadband network represents the best, most cost effective alternative for businesses seeking advanced communications and information services."
WinStar also won the Global Telecoms Award for most effective marketing campaign. The award honors WinStar's innovative "lead generation" campaign, a building-specific premium gift campaign launched in 1997 to generate sales leads among business decision-makers. The campaign, which involved the delivery of a tasty breakfast to potential prospects in targeted WinStar buildings, promoted WinStar's cost-effective service as "food for thought" and "something to chew on." To date, this campaign has generated more than 4,200 meetings between prospective customers and WinStar account executives.
Mr. Rouhana added, "I'm also pleased that WinStar's successful marketing efforts earned a 1998 Global Telecoms award. This award acknowledges the effectiveness of our precisely targeted, building centric marketing approach, which has won WinStar more than 12,000 customers to date. WinStar's building-by-building marketing strategy is unique in the CLEC industry, and has enabled us to grow our business at a record rate."
By the end of next year, WinStar plans to be in 40 top U.S. markets, and has the resources to expand to 50 U.S. markets and up to 50 international markets. The carrier focuses on attracting business customers, and recently launched Project Millennium, a breakthrough marketing campaign offering free local phone service until the year 2000 to first-time customers in 1,000 newly-connected buildings in 13 major U.S. markets. Earlier this year, WinStar entered into a $2 billion strategic relationship with Lucent Technologies to expand the buildout of its broadband network.
WinStar Communications, Inc. is a facilities-based national local communications company, serving business customers in major markets throughout the U.S. The company provides local and long distance phone service and high-speed data, Internet access and information services. WinStar provides these Wireless FiberSM services over its own network, using its licenses in the 28 and 38 GHz spectrum.
Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, which are described in WinStar's SEC reports, including the 10-K for the period ended December 31, 1997 and the 10-Q for the period ended September 30, 1998.
WinStar is a registered trademark, and Wireless Fiber is a service mark of WinStar Communications, Inc.
CONTACT: WinStar Communications, Inc.
Press:
Gary Holmes/Eric Andrus
(212) 584-4021
or
Financial Community:
Daniel Briggs
Director, Capital Market Relations
(212) 584-4032 |
