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(PR Wires) DJ: 'First Down Line' Technology to Debut on CBS Sports
DJ: 'First Down Line' Technology to Debut on CBS Sports
This year's Thanksgiving Day game, televised on CBS at 12:00 noon (EST),
will be the first national, over-the-air broadcast of a regular season NFL
game to show viewers an electronic first down line on the field while play
is in progress. Generated using the live video insertion system(TM) from
Princeton Video Image, the first down line will appear to viewers as a line
across the field, making it easier to determine the progress of each play.
According to the NFL, 60 million viewers watched last year's game.
In addition to the Thanksgiving Day game, CBS Sports plans to use the
electronic first down line in six more NFL games this season, including all
four AFC playoff games.
For information on this technology and its use in other live and recorded
sports events, please contact Christina Friedkin of Roher Public Relations
at 212-986-6668, or Larry Epstein of Princeton Video Image at 609-912-9400
x133.
CONTACT: Christina Friedkin of Roher Public Relations, 212-986-6668 or
cfriedkin@roherpr.com, for Princeton Video Image.
12:34 EST
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