Media Metrix Reports Top 25 Web Properties and Web Sites
NEW YORK--(BUSINESS WIRE)--Nov. 23, 1998--Media Metrix, Inc.
today announces its Top 25 Web property and Web site rankings. The
Media Metrix ratings are based on percent reach and unique visitors
among over 62 million Internet users in October 1998.
Media Metrix is the pioneer and leader in the field of digital
media measurement. Media Metrix provides the most comprehensive
measurement of the digital landscape: the World Wide Web, commercial
online services, computer software, hardware and other new interactive
applications.
At the heart of Media Metrix is its unique and patented "metering"
software technology -- it connects with the operating system and
"follows" the PC user minute by minute, page by page, click by click.
The meter captures real-time, actual behavior of tens of thousands of
people at their homes and businesses.
Media Metrix has nearly 300 clients including leading advertising
agencies, new and traditional media companies, e-commerce marketers,
financial institutions and technology companies.
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TOP 25 WEB PROPERTIES
Media Metrix, Inc.
October 1998 Measurement Period
(10/1/98 through 10/31/98)
Combined At Home and At Work
Rank Web Property % Unique
Reach Visitors
(000)
Total Web Universe 100.0 62,516
1 AOL Web Sites 47.9 29,954
2 Yahoo Sites 47.6 29,765
3 Microsoft Sites 46.3 28,952
4 Lycos 44.5 27,828
5 Netscape.com 33.4 20,875
6 Geocities.com 30.8 19,244
7 Excite Network 30.1 18,797
8 Walt Disney Company Online 23.5 14,669
9 Infoseek 21.7 13,548
10 Time Warner Online 18.8 11,735
11 Altavista Search Services 18.0 11,268
12 Xoom Sites 13.6 8,525
13 Zdnet Sites 13.4 8,391
14 Realsite Portfolio 13.1 8,185
15 Bluemountainarts.com 13.1 8,175
16 Amazon.com 11.8 7,387
17 CNET 10.7 6,682
18 Switchboard Network 10.2 6,366
19 Snap.com Search & Services 9.1 5,672
20 Preferences.com 8.6 5,387
21 Bonzi.com 8.2 5,099
22 Weather.com 8.1 5,040
23 Simplenet.com 7.5 4,702
24 Viacom Online 7.3 4,575
25 Earthlink.net 7.0 4,348
TOP 25 WEB SITES
Media Metrix, Inc.
October 1998 Measurement Period
(10/1/98 through 10/31/98)
Combined At Home and At Work
Rank Web Site % Unique
Reach Visitors
(000)
Total Web Universe 100.0 62,516
1 Yahoo.com 46.9 29,344
2 Aol.com 45.2 28,256
3 Microsoft.com 35.2 22,004
4 Netscape.com 33.4 20,875
5 Geocities.com 30.8 19,244
6 Excite.com 25.4 15,858
7 Lycos.com 22.6 14,110
8 Infoseek.com 20.1 12,593
9 MSN.com 19.6 12,255
10 Altavista Search Services 18.0 11,268
11 Tripod.com 16.1 10,080
12 Angelfire.com 15.2 9,474
13 Hotmail.com 14.4 9,018
14 Bluemountainarts.com 13.1 8,175
15 Xoom.com 13.0 8,145
16 Real.com 12.3 7,702
17 Zdnet.com 12.0 7,476
18 Amazon.com 11.8 7,387
19 Switchboard.com 10.0 6,273
20 Snap.com Search & Services 9.1 5,672
21 Hotbot.com 9.0 5,649
22 Preferences.com 8.6 5,387
23 Bonzi.com 8.2 5,099
24 Msnbc.com 8.1 5,094
25 Weather.com 8.1 5,040
Top 25 Web Properties
Media Metrix, Inc.
October 1998 Measurement Period (10/1/98 Through 10/31/98)
Top 15 Web Properties - At Home
Rank Web Property %
Reach
1 AOL Web sites 46.4
2 Yahoo Sites 40.1
3 Microsoft Sites 38.7
4 Lycos 37.0
5 Geocities.com 26.6
6 Netscape.com 25.5
7 The Excite Network 24.3
8 Walt Disney Company Online 17.8
9 Infoseek 15.1
10 Time Warner Online 14.4
11 Altavista Search Services 13.0
12 Xoom Sites 12.8
13 Bluemountainarts.com 10.4
14 ZDNet Sites 10.0
15 Realsite Portfolio 9.6
16 CNET 9.0
17 Amazon.com 8.8
18 Switchboard Network 7.8
19 Snap.com Search & Services 7.8
20 Bonzi.com 7.8
21 Preferences.com 6.7
22 Simplenet.com 6.7
23 Viacom Online 6.4
24 ATT.net 6.1
25 Intergal.com 6.1
Top 15 Web Properties - At Work
Rank Web Property %
Reach
1 Microsoft Sites 50.0
2 Yahoo Sites 49.2
3 Lycos 40.3
4 Netscape.com 39.8
5 AOL Web sites 35.1
6 The Excite Network 29.6
7 Geocities.com 25.9
8 Walt DisneyCompany Online 23.7
9 Infoseek 23.6
10 Altavista Search Services 20.7
11 Time Warner Online 18.8
12 ZDNet Sites 13.9
13 Realsite Portfolio 13.1
14 Bluemountainarts.com 12.0
15 CNET 12.0
16 Amazon.com 11.8
17 Xoom Sites 10.1
18 Switchboard Network 9.4
19 Weather.com 9.3
20 Snap.com Search & Services 8.7
21 Preferences.com 7.5
22 Looksmart.com 7.4
23 Travelocity.com 7.3
24 Infospace Impressions 6.9
25 News Corp. Online 6.9
Top 25 Web Sites
Media Metrix -Inc.
October 1998 Measurement Period (10/1/98 - 10/31/98)
Top 25 Web Sites - At Home
Rank Web Site %
Reach
1 aol.com 42.9
2 yahoo.com 39.4
3 microsoft.com 28.9
4 geocities.com 26.6
5 netscape.com 25.5
6 excite.com 19.8
7 lycos.com 16.9
8 msn.com 14.9
9 tripod.com 14.4
10 angelfire.com 14.3
11 infoseek.com 13.7
12 hotmail.com 13.2
13 Altavista Search Services 13.0
14 xoom.com 12.2
15 bluemountainarts.com 10.4
16 real.com 9.2
17 amazon.com 8.8
18 zdnet.com 8.6
19 Snap.com Search & Services 7.8
20 bonzi.com 7.8
21 switchboard.com 7.7
22 hotbot.com 7.7
23 preferences.com 6.7
24 simplenet.com 6.7
25 Disney Online 6.5
Top 25 Web Sites - At Work
Rank Web Site %
Reach
1 yahoo.com 48.9
2 netscape.com 39.8
3 microsoft.com 38.7
4 aol.com 32.9
5 geocities.com 25.9
6 excite.com 25.3
7 infoseek.com 22.7
8 lycos.com 22.4
9 msn.com 20.7
10 Altavista Search Services 20.7
11 zdnet.com 13.0
12 hotmail.com 12.4
13 real.com 12.1
14 bluemountainarts.com 12.0
15 amazon.com 11.8
16 tripod.com 11.7
17 xoom.com 9.6
18 angelfire.com 9.3
19 msnbc.com 9.3
20 weather.com 9.3
21 switchboard.com 9.2
22 cnn.com 9.0
23 Snap.com Search & Services 8.7
24 hotbot.com 7.8
25 espn.com 7.8
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Chart Definitions:
Top 25 Web Properties: The top 15 World Wide Web properties are
based on unduplicated audience reach. "Web Properties" include the
largest single Web site brands as well as consolidations of multiple
Web domains that fall under one brand or common ownership.
Example of "Web Properties": An example of a "Web Property" (i.e.
one that offers more than one site) is the Excite Network, which
encompasses city.net, excite.com, mckinley.com and webcrawler.com.
Top 25 Web Sites: The top 25 Web sites are based on unduplicated
audience reach. Top sites are from Media Metrix' At Home and At Work
samples.
Reach Definition & Example: The percent of Web-active individuals
(i.e. individuals in the Media Metrix sample) that visited a site once
in the given month. Individual visits are unduplicated (not counted
twice). For example, If a site has a 2% reach that means that 2% of
Web-active individuals visited that site within the given month.
Unique Visitors: The actual number of total users who visited the
Web site once in the given month. All Unique Visitors are unduplicated
(only counted once) and are in thousands. Each reach point represents
approximately 620,000 unique visitors, but this number varies each
month.
CONTACT:
Stacie P. Leone
212-460-7997
stacie_leone@mediametrix.com
or
Michelle Beilsmith
404-224-3311
michelle@rkinc.com |
