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Wednesday November 25, 9:10 am Eastern Time
Company Press Release
SOURCE: Enhanced Services Company, Inc.
Enhanced Services Signs TopRank Boxing and Mall Retailer County Seat
Successfully Continuing Strategy of Providing a 'One-Stop' Source for Interactive Advertising and eCommerce
LOS ANGELES, Nov. 25 /PRNewswire/ -- Enhanced Services Company, Inc. (Nasdaq: ESVS - news) today announced that the Company's interactive ad division has entered into agreements to provide Internet solutions for TopRank Boxing Online and County Seat. The partnership with TopRank Boxing was launched with the creation of the TopRank website (http://www.toprank.com) and ''The Challenge'': Oscar De LaHoya-Ike Quartey Fight on February 13th , airing live from Las Vegas. The traffic on the site is expected to break all pay per view records for a non-heavyweight match.
The union of Enhanced Services and County Seat commences with the recent launch of County Seat's web site on October 16th (http://www.countyseat.com). County Seat is a mall retailer, specializing in casual clothing for men, women and teens with more than 400 stores in 41 states. Enhanced Services worked closely with County Seat to translate their brand to the Web, designing and developing their web site, and positioning them as a trendsetter in the online fashion industry.
''With TopRank Boxing and County Seat, the Company is able to demonstrate the totality of its ''one stop'' shopping for its clients. We have progressed from our core business of advertising, to provide the design, content and technological structure necessary to support the ecommerce demand on the net,'' stated Robert Smith, CFO of Enhanced Services. ''Many companies have struggled with the marriage of Internet technology and revenues -- the TopRank and County Seat sites clearly defines our position as an Internet solutions provider, with a focus on generating revenues. We invite you to visit us at toprank.com and countyseat.com.''
Top Rank's web site re-design came courtesy of one of Enhanced Services' Strategic Partners, AdWire, one of the top design firms in Los Angeles. Together, Enhanced Services and AdWire will ensure that TopRank's new Web Site will be highly interactive and more comprehensive than any other boxing site. Enhanced Services has developed a comprehensive online marketing and advertising campaign that will effectively launch the TopRank Boxing Web Site and establish it as the definitive boxing destination. Enhanced Services will secure advertising dollars by incorporating the TopRank boxing Web Site into the Enhanced Network, joining other highly-trafficked sites in the Sports Portfolio. Enhanced Services will handle online media buying, sponsorship acquisition duties and provide ecommerce solutions for TopRank.com.
The launch of the County Seat Web Site will be supported by an extensive interactive marketing and advertising campaign, promoting interest in the site and exposure for the County Seat brand. Enhanced Services is also developing online membership and incentive programs to enhance their loyal base as well as future campaigns to expand it. To complete the total interactive marketing and advertising package, Enhanced Services will provide interactive phone service for County Seat's online shopping site. The 888 interactive phone service was launched October 19th.
The combination of Enhances Services and Zulu-tek, and their anticipated acquisitions, represent the convergence under one umbrella of diverse services focused specifically on the Internet as a communications and transaction medium creating a new specialty in the technology arena. The combined enterprise believes it can attain a unique, forerunning position as it answers the full range of business demands that result from a skyrocketing commercial reliance on the Internet.
Forward looking statements in this release concerning trends or anticipated operating results are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties related to the Company's operations. These risks and uncertainties include, but are not limited to, competitive factors (including the possibility of increased competition or technological development, competitors and price pressures); legal factors (such as limited protection of the Company's proprietary technology and changes in government regulation); and the Company's dependence on key personnel and significant customers.
SOURCE: Enhanced Services Company, Inc. |
