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To: JAS who wrote (1628)	11/25/1998 3:36:00 PM
From: waldo	Read Replies (1) of 37507

Now who do we know who can get us easy access to TV? :>) Internet companies expand to offline advertising By Yukari Iwatani SAN FRANCISCO (Reuters) - As traditional companies wade cautiously into the waters of Internet advertising, Internet companies are moving in the opposite direction, from pure online campaigns to major offline advertising. In particular, electronic commerce companies such as eBay (http://www.ebay.com), Go2Net (http://www.go2net.com), Egghead.com (http://www.egghead.com) and Cyberian Outpost (http://www.outpost.com) recently introduced their first print, television and radio campaigns, making it clear that Internet companies are beginning to understand the importance of offline branding. dailynews.yahoo.com W

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