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Technology Stocks : VIAB (Viacom Class B shares) formerly CBS

VIA 32.52

-3.1%

Dec 2 3:59 PM EST

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To: John M Connolly who wrote (2939)	11/25/1998 4:00:00 PM
From: Patrice Gigahurtz	Read Replies (1) of 4613

John: did you read today's Abbey Cohen TV outlook ? The article is at CBS' MarketWatch. I raised that ratings question to you yesterday as I thought the idea for pro-football was to increase CBS' TV youth key-demos over last year ? They were always a force in post 50 demos but that 'hip youth' demo is the one ad $$ attracts. I am amazed that FOX could actually be very close to NBC with regards to that specific youthful key-demo group ? I assume CBS Sunday key youth demos are better with pro-football (?) but overall where is the key demo growth for CBS ? Wasn't pro-football suppose to increase CBS' youth demos across-the-board rather than just Sunday night ? I realize NBC has likely lost some youth key-demos with their loss of NFL pkg but where did those missing NBC youth go ? Thanks

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