-OPEN MARKET: Open Market announces new modular packaging to
provide lower entry-level price
Presswire - November 25, 1998 14:15
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M2 PRESSWIRE-25 November 1998-OPEN MARKET: Open Market announces new modular packaging to provide
lower entry-level price starting at $45,000 (C)1994-98 M2 COMMUNICATIONS LTD
Open Market, Inc. (NASDAQ: OMKT), a leading provider of Internet commerce and information publishing software, today
unveiled new packaging for enterprises desiring a phased approach to implementing their Internet commerce strategies
Available immediately, customers can now select only the modules of Open Market's award-winning Internet commerce
software, Transact, and its industrial- strength catalogue software, LiveCommerce, they need today while easily leveraging
more of the solution's rich functionality in the future as their online business grows.
"Through our four years of experience, we have helped numerous pioneers implement successful online businesses. Successful
Internet commerce is often implemented in phases: 'show it, buy it and flaunt it.' With our new modular packaging, companies
can easily start at phase one and grow as their requirements dictate. For many, phase one involves creating an online catalogue.
Phase two includes capturing orders, processing transactions, and integrating with enterprise business systems. Phase three
includes advanced applications such as offering commerce services to your distribution channels," said Alan Cornwell, vice
president, EMEA, Open Market, Inc.
Open Market's suite of commerce applications will now enable a broader range of companies to take advantage of the same
proven solutions that are powering some the world's most successful sites for companies including Acer, America Online,
Analog Devices, BusinessWeek, Consumers Union, Ingram Micro, and RealNetworks.
The Open Market suite of commerce applications provides many advantages over popular tool kit approaches. Some of these
advantages include a lower cost of ownership than developing and supporting a custom-built system. leveraging the "best
practices" of the Internet commerce pioneers who's experiences have gone into the development of LiveCommerce and
Transact. and a much faster time-to-market with an out-of-the-box, proven application.
Suite of Commerce Applications The Open Market suite of commerce applications consists of base systems to cover the
phase one and phase two needs of customers in a number of industries such as manufacturing, distribution, and publishing,
among others. Phase three needs are addressed in a series of add-on modules. The base systems include the LiveCommerce
base catalogue system and the Transact base commerce system.
The LiveCommerce base catalogue system is a complete, dynamic catalogue with the customer's branding and products
built-in. The base system includes: * Catalogue templates for rapid deployment * Hierarchical and rich text search *
Comparison tables
The advanced add-on modules include: * Parametric search * Personalised cataloguing
The Transact base commerce system provides complete commerce functionality and is offered in three models to support
physical-, digital- and subscription-based businesses. They can work with the LiveCommerce base catalogue system or with
any other content application. Each Transact base commerce system includes: * Secure shopping cart * Order system *
Self-service order status
The advanced add-on modules include: * Advanced customer service * Digital coupons * Real-time credit card payment and
tax calculation
In addition, the base physical commerce system provides a physical goods shipping module for real-time calculation of shipping
costs and links to shipper sites. the base digital commerce system provides an access manager for regulating access to digital
content; and the base subscriptions commerce system provides a complete customer registration subsystem, subscriptions
billing system, and an access manager for subscription content.
Pricing and Availability The Open Market suite of commerce applications is immediately available. Pricing for the
LiveCommerce base catalogue system starts at $45,000; the Transact base commerce system for physical goods and the
Transact base commerce system for digital goods each start at $65,000; and the Transact base commerce system for
subscriptions starts at $80,000.
About Open Market Founded in 1994, Open Market, Inc. (Nasdaq: OMKT) provides high-performance application
software products and professional services that allow its customers to engage in business-to-consumer and
business-to-business Internet commerce, information commerce, and commercial publishing. Among Open Market's
distinguished roster of global customers are five of the world's ten-largest telecommunications firms and more than 700
publishers. The company, headquartered in Burlington, Massachusetts, with offices in the UK, France, Germany, Holland,
Italy, Japan and Australia can be reached by calling +44 (0)171 4208500 or by visiting openmarket.com.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important
factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the
company's limited operating history, delays in product development, development of the Internet market, changes in product
pricing policies, competitive pressures, international business expansion, and the risk factors detailed from time to time in the
company's periodic report$ and registration statements filed with the Securities and Exchange Commission.
Open Market, Transact, LiveCommerce and We ARE Internet Commerce are trademarks or registered trademarks of Open
Market, Inc. in the United States and other countries. All other names are used for identification purposes only and may be
trademarks of their respective owners. |
