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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.72

-1.5%

Nov 20 4:00 PM EST

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To: ilh1 who wrote (406)	11/26/1998 1:42:00 AM
From: ilh1	Read Replies (2) of 1080

E-Commerce comparison: COOL vs NM COOL trading today at $39/share and NM at $11/share Comparing the two e-commerce businesses, shouldn't we expect NM to move higher.... ---------------------------------------------------------------------- Business Summary for Cyberian Outpost (COOL) Cyberian Outpost, Inc. is a global internet retailer of computer products to the consumer and small office/home office marketplace. For the six months ended 8/31/98, net sales totaled $28.6 million, up from $8.5 million. Net loss applicable to Common totaled $10.6 million, up from $1.6 million. Revenues reflect increases in the Company's customer base and repeat purchases from existing customers. Higher loss reflects costs associated with fixed advertising and placement fees. Shares outstanding..........22.1M Float.......................4.00M Business Summary for National Media (NM) National Media Corp. uses direct response transactional television programming, known as infomercials, to market consumer products. NM makes infomercial programming available to 370 million households in 70 countries. For the six months ended 9/98, net revenues rose 40% to $169.8 million. Net loss applicable to Common fell 56% to $12.2 million. Revenues reflect a greater number of shows. Lower loss also reflects the effects of costs reduction efforts. Shares outstanding...........25.5M Float........................11.0M

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