HAMS BRING HOME THE BACON FOR EGGS
PR Newswire - November 26, 1998 09:15
This Little Piggy Went to Market...Via the Internet
VANCOUVER, Wash., Nov. 26 /PRNewswire/ -- With apologies to Mother Goose, Egghead.com, Inc. (Nasdaq: EGGS) today
announced that its "little piggy went to market" via the Internet when the company combined ham and EGGS for the first time in
e-commerce.
When first offered, Egghead.com quickly auctioned more than a ton of smoked hams produced by Lazybonesa Inc., a small
Brookfield, Wisconsin-based specialty meat supplier that markets spiral-cut holiday hams. Egghead expects to auction more than
2,000 of the hams by Christmas on its Internet auction site at www.egghead.com. The hams are ready to eat when delivered.
Egghead vice president and chief of merchandising, Jim Kalasky said, "These sales are 'no pig in a poke!' Selling ham is bringing
home the bacon for EGGS."
Lazybones(TM) president, Joe Kleiser said he expects Internet sales to allow his company to grow rapidly. "Selling our hams over
the Internet is the most exciting thing to happen to Lazybonesa since the day we opened our business," Kleiser said.
Until now, Lazybones'(TM) annual production of 22,000 hams has been sold exclusively through two company stores in Brookfield
and Whitefish Bay, Wisconsin, and through a small number of upscale specialty stores. "When we watched our hams come up for
sale on the computer screen for the first time, it was like watching our company go public," Kleiser added. "The Internet allows us
to sell our rural Wisconsin hams nationwide."
Egghead.com is the first national retailer to close its chain of stores and move its business to the Internet. It is among the top 10
Internet retailers according to Media Metrix.
"Our menu goes well beyond ham and EGGS," Kalasky said. "We provide wholesalers and manufacturers simple and direct
access to the 20 million businesses and consumers who visit our sites each quarter."
"We're pigging out," CEO George Orban concluded.
|
