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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Clement who wrote (353)11/26/1998 3:01:00 PM
From: Don Carson   of 768
 
Food for thought. Bowflex used to make the product and sell it to
Schwinn known then as the Schwin Bowflex . When Schwinn ran into financial difficulty ,Bowflex now Direct Focus took back the rights and called it the Bowflex. This dynamic management team took the product from the ashs and built a company and marketing team second to none. I see the Nautilus situation as a more advanced carbon copy.
Why have so many companies chosen to go direct. Dell, Gateway now Compac? Too avoid situations like Nortic Trak. Lets review. Nortic trak used to be a direct sales company (great growth story). Instead of expanding what payed the bills they added stores and increased overhead. Today where are they??????
This management team will never rob the goose that is laying the golden eggs!!!!! Go DFX
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