re. the Redherring story on BFLY:
"No one has established themselves as the Amazon of the clothing business,"
bad analogy. Amazon doesn't need inventory, probably BFLY does. BLFY doesn't have capital to buy any.
Amazon had tons of capital to advertise, BFLY doesn't. They are almost out of cash.
Here's a real prize winner:
"Bluefly's holiday rush kicked in at least a week or two earlier than he had ever seen it in the retail world, Mr. Seiff says, and sales between October and November have more than doubled."
This is silly. We are talking about a tiny number doubling to another tiny number:
10Q excerpt re. Oct:
<<. For the five week period beginning on October 5, 1998 and ending on November 8, 1998, the Company's number of weekly orders grew by 100% from approximately 51 in the first week to 76, 83, 75, 102 in the following four weeks, respectively;>>
Elsewhere in the 10Q, it says that the average order size is $72. That means that weekly revenue doubled from $3.7 k to $7.3 k.
That means the revenue run rate is now $380 k per year. It's going to have to double a lot more times to be anything significant. |
