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Politics : Formerly About Advanced Micro Devices

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To: Brian Hutcheson who wrote (42329)11/28/1998 11:49:00 AM
From: Jim McMannis  Read Replies (2) of 1572898
 
At 184mm2 and a yield of 50% with a $2000/wafer cost the K7 should cost $32 plus packaging. Say $30 to be very conservative. That's $62...
Even at $75 a chip and Katmai prices the K7 will be very profitable.
Several things concern me though...
The first of which is AMDs last in-house chip (K5) was late and a flop. Have they learned from their mistakes. The design suggests they have...but a lot of things have to come together. Second thing is the chipset. AMD would be a moron if they don't come out with their own chipset. VIA and Ali are good at copying chipsets but when they have to develop their own, it takes a few revisions before they can get it right.
Thirdly, as well as AMD has promoted 3DNOW! It's not near enough.
they have 3 months max to really promote it...the marketing clout of Intels Katmai will start to really kick in and I expect they haven't been sitting on their hands.
So maybe I'm paranoid..but that tactic worked well for another company we know about...

Jim
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